Quick take
The programme is most useful for consumable and replacement-product content where shoppers already know the pool or spa equipment they own.
brand positioning
The current profile describes PoolSplash.com as a retailer of swimming-pool and hot-tub supplies.
That creates recurring-content opportunities around filters, covers, liners and maintenance parts.
Best content fit
Exact-part and maintenance searches are ideal because users are close to purchase. Examples include filter cartridges, spa filters, covers and equipment replacement parts.